The brow is big.
Anthony Davis' unique unibrow that appears like a soaring bird has become a marketing bonanza in the bluegrass and beyond.
There's T-shirts (with phrases like Bow to the Brow), glasses and masks (including one that Davis' mother, Erainer, wore during the SEC tournament) and even earrings in Davis' likeness with his signature unibrow in blue (check eBay).
In Lexington on Monday, students were sticking black plastic forks in the ground in the shape of Davis' eyebrow in the front yard of the Farmhouse Fraternity.
Davis says he loves how quickly the fans embraced it.
While Kentucky's fans have supported Davis, he says he found the most creative fans came on the road _ including in Florida where there were dueling pictures of him and another famous unibrow, Bert of Sesame Street.
Teammate Marquis Teague sums up Davis' fashion phenomenon: "Only he can pull that off."
Follow Colin Fly on Twitter @cfly