Rapper Jay-Z, Nike chairman Phil Knight, actress Ashley Judd and Creative Artists Agency consultant William Wesley were courtside behind the Kentucky bench for the Final Four.

Jay-Z, a 14-time Grammy Award winner, made an appearance earlier this season at Rupp Arena to watch the Wildcats and came out onto the floor when he was introduced in the second half of the Wildcats’ 69-62 victory over Louisville on Dec. 31 in the team’s first meeting.

Nike sponsors Kentucky, while Judd is known as the program’s biggest fan, often driving from her Franklin, Tenn. home to attended a handful of games each season. She’s been a constant part of this year’s Final Four run and gave a hug to Jay-Z, dressed in a New York Yankees’ hat and his trademark jeans.

Wesley, also known as “Worldwide Wes” is a friend of Kentucky coach John Calipari, dating back to the recruitment of Wesley’s godson, Dajuan Wagner, at Memphis.