Athlete compensation
FILE - In this Sept. 18, 2010, file photo, former UCLA basketball player Ed O'Bannon Jr. sits in his office in Henderson, Nev. NIL's blossoming started with a seed: a 2009 class-action lawsuit filed by former UCLA basketball player Ed O'Bannon that argued the NCAA should not be allowed to use the likeness of football and men's basketball players — past and present — to make money. (AP Photo/Isaac Brekken, File)
EXPLAINER: Name, image and licensing in college, HS sports

By Erica Hunzinger Aug. 31, 2022 02:32 AM EDT

Johnuel "Boogie" Fland poses for a portrait on the basketball court at Archbishop Stepinac High School in White Plains, N.Y., Monday, May 2, 2022. Fland is among a growing number of high school athletes who have signed sponsorship deals for their name, image and likeness following a Supreme Court decision last year that allowed similar deals for college athletes. (AP Photo/Robert Bumsted)
Marketing deals trickle down from NCAA to high school sports

By Mark Gillispie May. 09, 2022 02:50 AM EDT

FILE - UConn's Paige Bueckers stretches during a practice session for a college basketball game in the final round of the Women's Final Four NCAA tournament April 2, 2022, in Minneapolis. In 2019, California became the first state to pass a law allowing athletes to earn money on endorsements, autograph signings and other activities, and by July 2021, the NCAA lifted its decades-old ban. (AP Photo/Eric Gay, File)
As leaders lobby, NCAA searches for ways to rein in boosters

By Ralph D. Russo May. 05, 2022 06:09 PM EDT

FILE - Ohio State gathers before an NCAA College Football Playoff national championship game against Alabama in Miami Gardens, Fla., Jan. 11, 2021. In 2019, California became the first state to pass a law allowing athletes to earn money on endorsements, autograph signings and other activities, and by July 2021, the NCAA lifted its decades-old ban. Football players earn the most, followed by women’s and men’s basketball players, according to Opendorse. (AP Photo/Wilfredo Lee, File)
Ohio State at Alabama 1/11/2021

May. 05, 2022 04:48 PM EDT

FILE - Ohio State gathers before an NCAA College Football Playoff national championship game against Alabama in Miami Gardens, Fla., Jan. 11, 2021. In 2019, California became the first state to pass a law allowing athletes to earn money on endorsements, autograph signings and other activities, and by July 2021, the NCAA lifted its decades-old ban. Football players earn the most, followed by women’s and men’s basketball players, according to Opendorse. (AP Photo/Wilfredo Lee, File)
Miami's Wong shows college sports hurtles toward free market

By Jim Vertuno May. 05, 2022 04:45 PM EDT

FILE - Alabama coach Nick Saban watches players warm up for the College Football Playoff championship NCAA football game against Georgia on Jan. 10, 2022, in Indianapolis. Saban is concerned about the current state of college football. He recently told The Associated Press "I don't think what we’re doing right now is a sustainable model.” (AP Photo/Paul Sancya, File)
AP source: SEC, Pac-12 leaders to push for NIL law in DC

By Ralph D. Russo May. 05, 2022 12:25 AM EDT

NCAA president Mark Emmert answers a question during a news conference at the men's Final Four NCAA college basketball tournament Thursday, March 31, 2022, in New Orleans. (AP Photo/David J. Phillip)
As college sports evolve, what will be NCAA president's job?

By Ralph D. Russo Apr. 27, 2022 03:03 PM EDT

FILE - NCAA President Mark Emmert speaks at the opening business session of the NCAA convention Jan. 19, 2017, in Nashville, Tenn. Emmert is stepping down after 12 years on the job. NCAA Board of Governors Chairman John DeGioia announced the move Tuesday, April 26, 2022, and said it was by mutual agreement. Emmert will continue to serve in his role until a new president is selected and in place or until June 30, 2023. (AP Photo/Mark Humphrey, File)
Era of change: Mark Emmert's tenure at the NCAA

Apr. 26, 2022 07:41 PM EDT

St. Peter's guard Matthew Lee (15) drives past Kentucky guard TyTy Washington Jr., right, during the first half of a college basketball game in the first round of the NCAA tournament, Thursday, March 17, 2022, in Indianapolis. (AP Photo/Darron Cummings)
Alabama Crimson Tide at Tulane Green Wave 3/21/2022

Mar. 17, 2022 07:24 PM EDT

Kansas State forward Carlton Linguard Jr. (12) looks to the basket while being guarded by West Virginia forward Jalen Bridges (11) during the first half of an NCAA college basketball game in Manhattan, Kan., Monday, Feb. 14, 2022. (AP Photo/Reed Hoffmann)
West Virginia Mountaineers at Kansas State Wildcats 2/14/2022

Feb. 14, 2022 08:16 PM EST

FILE - In this Oct. 31, 2020, file photo, TCU wide receiver Quentin Johnston, left, pulls in a pass close to the end zone over Baylor cornerback Kalon Barnes, right, in the first half of an NCAA college football game, in Waco, Texas. The Big 12 will have nothing like the Red River rivalry on the second Saturday in October once Texas and Oklahoma make their move to the Southeastern Conference. There will even be the renewal of some old but not as long standing feuds, and maybe some new ones when BYU, Central Florida, Cincinnati and Houston begin Big 12 play within the next two to three seasons. (Rod Aydelott/Waco Tribune-Herald via AP, File)
Big 12 joins SEC in letting schools set athlete compensation

Oct. 07, 2021 06:15 PM EDT

FILE - In this Dec. 9, 2019, file photo, Ypsilanti Lincoln's Emoni Bates shoots against River Rouge during the Tip Off Classic high school basketball game in Ypsilanti, Mich. Bates has committed to Memphis, adding another five-star recruit to coach Penny Hardaway's roster. Bates announced his decision Wednesday, Aug. 25, on Instagram after narrowing his choices to Michigan State, Oregon and the NBA's G League. The Michigan native committed to Tom Izzo and the Spartans last year before changing his mind in April. (Nicole Hester/Ann Arbor News via AP)
Hardaway: NIL rules help him recruit top class at Memphis

By Teresa M. Walker Aug. 31, 2021 06:57 PM EDT

FILE - Kentucky Gov. Andy Beshear speaks during a news conference, Thursday, June 10, 2021 in Frankfort, Ky. Gov. Beshear on Thursday, June 24, 2021 dangled a $1,500 bonus meant to lure thousands of unemployed Kentuckians back to work, offering it as an alternative to an early cutoff of enhanced jobless benefits that Republicans and businesses blame for a workforce shortage. (Ryan C. Hermens/Lexington Herald-Leader via AP, Pool)
Kentucky to allow college athletes to earn off likeness

By Bruce Schreiner And Piper Hudspeth Blackburn Jun. 24, 2021 05:15 PM EDT

FILE - In this April 4, 2019, file photo, NCAA President Mark Emmert answers questions at a news conference at the Final Four college basketball tournament in Minneapolis. Emmert told the organization's more than 1,200 member schools Friday, June 18, 2021, that he will seek temporary rules as early as July to ensure all athletes can be compensated for their celebrity with a host of state laws looming and congressional efforts seemingly stalled. (AP Photo/Matt York, File)
Supreme Court win for college athletes in compensation case

By Jessica Gresko Jun. 21, 2021 10:21 AM EDT

FILE - In this March 29, 2016, file photo, Tulane athletic director Troy Dannen speaks during a news conference in New Orleans. College athletes will soon be permitted to be paid sponsors, social media influencers and product endorsers. Dannen believes that name, image and likeness payments will have no impact on competitive balance. “The kids that are going to Alabama are still going to go to Alabama. The kids that are going to Southern Cal are still going to go to Southern Cal. The kids that are going to Tulane are still going to go to Tulane,” said Dannen, whose school competes at the top tier of Division I football (FBS) in the American Athletic Conference. (AP Photo/Gerald Herbert, File)
AP survey: ADs concerned NIL will skew competitive balance

By Ralph D. Russo Apr. 04, 2021 09:07 AM EDT

FILE - Then-Democratic presidential candidate Corey booker speaks during the National Urban League Conference in Indianapolis, in this Thursday, July 25, 2019, file photo. Back in January, two Democratic senators introduced federal legislation called the College Athlete Bill of Rights. Among a long list of reforms, there was one item that jumped out as a potential game-changer to college sports: Schools would be required to share 50% of their profit with athletes from revenue-generating sports after accounting for cost of scholarships. (AP Photo/Darron Cummings, File)
AP survey: ADs fear sharing revenue with college athletes

By Ralh D. Russo Apr. 01, 2021 08:37 AM EDT

FILE - Stanford players, top, and a Utah Valley player warm up before their college basketball game in the first round of the women's NCAA tournament at the Alamodome in San Antonio, in this Sunday, March 21, 2021, file photo. Arena branding was among the differences people noticed between the NCAA's two biggest events, the women's and men's basketball tournaments. (AP Photo/Charlie Riedel, File)
In AP survey, ADs raise worries about women's college sports

By Howard Fendrich And Eddie Pells Apr. 01, 2021 08:15 AM EDT

Oregon players celebrate following a second-round game against Iowa. in the NCAA men's college basketball tournament at Bankers Life Fieldhouse, Monday, March 22, 2021, in Indianapolis. Oregon won 95-80. (AP Photo/Darron Cummings)
Illinois' Cockburn targeted in racist post after NCAA loss

By John Marshall Mar. 22, 2021 07:47 PM EDT

Michigan's Isaiah Livers wears a T-shirt that reads "#NotNCAAProperty" as he walks off the court with teammates after the first half of a first-round game against Texas Southern in the NCAA men's college basketball tournament, Saturday, March 20, 2021, at Mackey Arena in West Lafayette, Ind. (AP Photo/Robert Franklin)
The Latest: Colorado's Boyle bemoans shooting in Boulder

By The Associated Press Mar. 22, 2021 12:15 PM EDT

FILE - In this March 11, 2020, file photo, fans leave the Golden 1 Center after the NBA basketball game between the New Orleans Pelicans and Sacramento Kings in Sacramento, Calif., was postponed at the last minute due to the coronavirus. A year after the worldwide coronavirus pandemic stopped all the games in their tracks, the aftershocks are still being felt across every sector. (AP Photo/Rich Pedroncelli, File)
The long game: COVID changed the way we play, watch, cheer

By Eddie Pells Mar. 08, 2021 12:06 PM EST