Television ratings
Kansas players celebrate a win over North Carolina after a college basketball game in the finals of the Men's Final Four NCAA tournament, Monday, April 4, 2022, in New Orleans. Kansas won 72-69. (AP Photo/David J. Phillip)
Kansas' victory most-viewed men's title game on cable TV

Apr. 05, 2022 07:06 PM EDT

North Carolina players celebrate their victory against Duke after a college basketball game in the semifinal round of the Men's Final Four NCAA tournament, Saturday, April 2, 2022, in New Orleans. North Carolina won 81-77. (AP Photo/David J. Phillip)
Grammys barely move the needle in television ratings

By David Bauder Apr. 05, 2022 05:57 PM EDT

A crowd of 10,414 fans, filling the lower bowl of the KFC Yum Center, attended the women's NCAA Tournament college basketball second round game between Gonzaga and Louisville in Louisville, Ky., Sunday, March 20, 2022. The phrase “March Madness” is everywhere this women's NCAA Tournament. (AP Photo/Timothy D. Easley)
NCAA men's, women's tournaments see double-digit TV gains

Mar. 23, 2022 06:20 PM EDT

Kentucky guard Sahvir Wheeler, left, fights for a loose ball with St. Peter's guard Jaylen Murray (32) during the first half of a college basketball game in the first round of the NCAA tournament, Thursday, March 17, 2022, in Indianapolis. (AP Photo/Darron Cummings)
Two St. Peter's NCAA games land in Nielsen's top 20

By David Bauder Mar. 22, 2022 07:18 PM EDT

Baylor guard Jared Butler (12) drives up court past Gonzaga guard Aaron Cook (4) during the second half of the championship game in the men's Final Four NCAA college basketball tournament, Monday, April 5, 2021, at Lucas Oil Stadium in Indianapolis. (AP Photo/Darron Cummings)
About 17 million view Baylor's championship win over Gonzaga

By David Bauder Apr. 06, 2021 06:25 PM EDT

Michigan State coach Tom Izzo yells to players during the second half of a First Four game against UCLA in the NCAA men's college basketball tournament, Friday, March 19, 2021, at Mackey Arena in West Lafayette, Ind. UCLA won 86-80. (AP Photo/Robert Franklin)
The Latest: 12th-seeded Oregon State upsets No. 5 Tennessee

By The Associated Press Mar. 19, 2021 12:48 PM EDT

Virginia's Braxton Key celebrates after defeating Texas Tech 85-77 in the overtime in the championship of the Final Four NCAA college basketball tournament, Monday, April 8, 2019, in Minneapolis. (AP Photo/David J. Phillip)
NCAA title game, tournament see increases over last year

By The Associated Press Apr. 09, 2019 04:50 PM EDT

Michigan State guard Cassius Winston, right, celebrates with teammates Matt McQuaid (20), Nick Ward (44) and Gabe Brown (13) after defeating Duke in an NCAA men's East Regional final college basketball game in Washington, Sunday, March 31, 2019. (AP Photo/Patrick Semansky)
Michigan State-Duke helps boost NCAA Tournament TV ratings

By The Associated Press Apr. 01, 2019 11:52 AM EDT

Central Florida guard Aubrey Dawkins, left, battles for a rebound against Duke's Zion Williamson, and Cam Reddish (5) after missing a potential game-winning tip-in during the second half of a second-round game in the NCAA men's college basketball tournament Sunday, March 24, 2019, in Columbia, S.C. Duke defeated Central Florida 77-76. (AP Photo/Sean Rayford)
Strong opening week for CBS, Turner with NCAA hoops tourney

By David Bauder Mar. 26, 2019 03:52 PM EDT

Central Florida guard Aubrey Dawkins, left, battles for a rebound against Duke's Zion Williamson, and Cam Reddish (5) after missing a potential game-winning tip-in during the second half of a second-round game in the NCAA men's college basketball tournament Sunday, March 24, 2019, in Columbia, S.C. Duke defeated Central Florida 77-76. (AP Photo/Sean Rayford)
Duke-UCF thriller helps boost TV ratings for NCAA Tournament

By The Associated Press Mar. 25, 2019 11:39 AM EDT